Even if you are new to the world of internet advertising, you already know that you need to find ways to bring relevant traffic to your site. One of the best ways to do this is through the use of one way links. One way links emphasise the viral aspect of internet communication and can bring you business from a wide variety of different places. Similarly, they can also increase your ranking when it comes to search engines like Google or Yahoo.
One way links are essentially links to your site that are put up on other sites. They are called one way links because you do no link back to them. What this means is that links from a link exchange will not increase your ranking when it comes to search engines. The prevalence of one way links attest to the quality of your site and can actually pull your site higher in terms of rankings with search engines. Another benefit of one way links is that the people who post them are usually familiar with your business and the traffic that comes through them is extremely relevant to your site’s goods and services.
The question then becomes, what is the best way to make one way links work for you? Simply by having a good site with a lot of information will do wonders. Many sites online are quite content poor, and if you can build up a reputation for providing something that people are looking for, they will start to link to you. This can be a very slow process, however, and in the meantime, there are other things that you can do to promote yourself via the use of one way links.
You can post a one way link to your own site on service directories. People who search these directories already know that they are interested in your type of service and if they find your site when they are searching, they are in a good mindset to see what it is you have to offer. Service directories can go a long way towards pulling your site up on the search engine page.
Another way to get traffic using one way links is to use article directories. There are many sites which serve as repositories for articles and if you write articles, you can include a link to yourself at the bottom. Write articles that are relevant to your business and provide good clear information to your prospective customers. Then, at the end of the article, they will get a link to your sit. Through the use of phrases like “You can find out more at….” you are giving them a good idea about what it is that you offer and a good, fast way to get to your site.
One way to get your name out there is to join a community. If, for example, you are an illustrator, you can sign up for online art galleries and forums. When you post on the forum, you can make sure that your your signature has a link to your site and your work. In this way, you can get a lot of traffic through your site via people who read the forums but might never think to search for your personal gallery on their own.
Use one way links wisely and watch the traffic to your business soar!