Matt Cutts Says

We all know Matt Cutts, the in(famous) Google Spam Hunter, from his blog at At the time of writing this, his blog has over a 1000 pages indexed in Google. Lots of information about Google is to be found there. Here are some of the interesting things that Matt Cutts says:

1) About Pagerank
274 pages indexed in that mention the word “Pagerank”. That´s not so strange because Matt works at Google, the inventor of Pagerank. Matt says that: “PageRank is computed continuously” That´s not the pagerank you see in the toolbar, but the pagerank Google uses within their algorithms. He also said in another post that the toolbar PR gets updated only once every 3 or 4 month to discourage PR hunters.

2) About Link building
Only 66 pages indexed that mention the phrase “link building”. Matt says: “Linkbaiting sounds like a bad thing, but especially if it’s interesting information or fun, it doesn’t have to have negative connotations. I hereby claim that content can be both white-hat and yet still be wonderful “bait” for links.” Linkbaiting is of course a great marketing technique that can get a site a lot of links in a short time. And Matt seems to like it as a marketing strategy.

3) About Spam
749 pages indexed that mention the word spam. Not so strange considering he is the chief spam hunter of Google. He says: “In 2006, I expect Google to pay a lot more attention to spam in other languages, whether it be German, French, Italian, Spanish, Chinese, or any other language.” Well, that’s a great goal, Matt, but you failed enormously! Just because you caught Mercedes and BMW, doesn’t mean you really got that much more spam in other languages. There’s still a lot of simple spam to be found in many languages. Hidden text being the most obvious type of spam used.

4) About The Strong and B tags
Actually he said this in one of his videos. Google treats the strong tag and the b tag exactly the same. In other words, if you spend time on changing all your B tags into strong tags, hoping it will get you some higher rankings, then you’re wasting your time. At least as far as the Google search engine is concerned.

5) About Click Fraude
64 pages indexed for the phrase “click fraud”. The most important one being about what Andy Beal and Shuman have to say about it. Actually Matt didn’t say much about click fraud in that post, but its clear why he brought it up. Main conclusion here is that click fraud is not something to really worry about when you’re using AdWords.

6) Matt’s Personal Category
Matt loves Halloween, his personally category is full of pictures of his outfits of the last couple of years. He also loves his wife, especially when she’s not home because then he can make videos, and mess around with his hard drives (he´s got dozens of them ) Interesting note: Since he started his blog, his wife has been out of town at least 8 times (search for: “my wife is out of town”

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